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- 360 all round design
- Matte Display
- QLED Technology
Designed for every place, at every moment, from every angle
Your home, unlimited possibility
360 All Round Design
Enjoy the view of your TV from all angles—and we don’t just mean the display. The Serif looks beautiful from front to back, side to side. Let The Serif elegantly blend in with your space.
Minimal glare, maximum joy
The Matte Display reduces light reflections on The Serif so you can fully enjoy what you're watching.
Beautiful in every place
Place The Serif literally anywhere in the room. The Detachable Stand gives you the option to remove the legs and move it around from room to room, making it all the more versatile.
See the world in QLED Technology
100% Colour Volume & HDR 10+
Samsung's Quantum Dot technology uses nano-sized Quantum Dots to produce 100% Colour Volume to give you realistic visuals even if the scene may be overly bright or dark. HDR 10+ analyzes each scene frame by frame to adjust the brightness level for optimal viewing experience.
* QLED have received verification from world-class testing and certification association, Verband Deutscher Elektrotechniker (VDE), for its ability to produce 100 percent colour volume. ** QLED : Samsung QLED is Quantum dot based TV. *** 100% colour volume measured to DCI-P3 standard, certified by VDE. **** Compatibility with all HDR content is not guaranteed. ***** The range of HDR claims luminance based on internal testing standards and is subject to change according to viewing environment or specific conditions.
By Ronan & Erwan Bouroullec
'I' Shape Design
The iconic "I" shape of The Serif, designed by Ronan & Erwan Bouroullec, turns it into a statement piece in a way that no other TV can.
Unique inspiration for your space
Ronan & Erwan Bouroullec Design
The Serif is more than a TV. The Serif blends harmoniously with spaces and home interiors.
Aesthetically beautiful colour
Here are two colours that really pop. Cotton Blue carries the natural vibe of The Serif, and Cloud White is always popular. Now this is how you complete your home interior.
* The product colour may vary by region.
Enjoy every moment with The Serif
Instead of keeping The Serif blank and black when it's switched off, do more with your TV like displaying the day's weather, headlines, your pictures and more.
Created by Ronan & Erwan Bouroullec
The Bouroullec's exclusive patterns in Ambient Mode were inspired by the natural world around us such as a beautiful leaf and a textured fabric.
Match your home vibe
The smart way to access your favourite content
Discover your favourite movies, TV shows, games and ambient screens all in one place.
* Smart services and GUI (Graphic User Interface) may vary by model, region, and language. ** Some services are available to watch after registration and subscription. *** You will need a free Samsung Account to access our Smart TV features and other network-based smart services. If you choose not to log in, you will get access to over-the-air (OTA) television content (via tuner or antennas) and external devices connected via HDMI.
Mirror your mobile device
Stream content straight from your phone, with SmartThings app for Android and iOS, or AirPlay for Apple devices.
* This service only works when TV and mobile are turned on. ** Requires installation of the SmartThings app. *** Apple and AirPlay are trademarks of Apple Inc., registered in the U.S. and other countries. AirPlay requires iOS 12.3 or later, or macOS 10.14.5 or later. **** Apple AirPlay may not be supported depending on the model or geographical area. ***** You will need a free Samsung Account to access our Smart TV features and other network based smart services. If you choose not to log-in, you will get access to over-the-air (OTA) television content (via tuner or antennas) and external devices connected via HDMI.
Just tap to mirror
Whatever you were watching on your mobile device can be placed on your TV screen with just a quick tap on The Serif.
* This service only works when TV and mobile are turned on. ** Tap View is available on Samsung Galaxy devices with Android OS 8.1 and higher.
Split your screen and do more
Watch what's on your TV and your mobile on the same screen at the same time. Simply add up contents to watch simultaneously and make your own combination of screens.
* Supports Android OS and iOS based smartphone.
NFC on TV
When you need some music, just place your mobile device on top of The Serif. Now you can stream music from your mobile on The Serif.
* Compatible devices only.
Get answers on The Serif
Multiple Voice Assistants
Choose your favourite voice assistant out of Samsung Bixby or Amazon Alexa to find and control entertainment, your home and more.
* Bixby voice commands recognize English (US/UK/IN), French, Spanish, German, Italian, Portuguese(BR), Chinese (in China mainland only) and Korean. Not all accents, dialects and expressions recognized. ** Amazon, Alexa and all related marks are trademarks of Amazon.com, Inc. or its affiliates.
Easier control, greener future
Say goodbye to disposable batteries with the SolarCell remote that charges with sunlight and indoor lights.
* To charge the remote with solar energy, set the TV remote down with the solar panel facing up.
|Diagonal Screen Size
|3,840 x 2,160
|Quantum Processor 4K
|One Billion Colour
|HDR (High Dynamic Range)
|Compatible with HDR 10+
|Certified (HDR10+ Adaptive & HDR10+ GAMING)
|HLG (Hybrid Log Gamma)
|100 % Colour Volume with Quantum Dot
|Wide Viewing Angle
|Supreme UHD Dimming
|Brigtness/ Colour Detection
|Real Depth Enhancer
|Auto Motion Plus
|LED Clear Motion
|Filmmaker Mode (FMM)
|MS12 2 ch
|Active Voice Amplifier
|Object Tracking Sound
|Sound Output (RMS)
|Dual Audio Support (Bluetooth)
|US English, UK English, India English, Korean, French, German, Italian, Spanish, BR Portuguese (features vary by language)
|Google Assistant Built-in
|Works with Google Assistant
|Works With Alexa
|SmartThings App Support
|TV to Mobile - Mirroring
|Mobile to TV - Mirroring, DLNA
|NFC on TV
|Yes (Sound Mirroring)
|TV Initiate Mirroring
|upto 2 videos
|360 Video Player
|Bluetooth Low Energy
|TV Sound to Mobile
|Auto Game Mode (ALLM)
|Game Motion Plus
|Dynamic Black EQ
|Super Ultra Wide Game View
|Mini Map Zoom
|FreeSync Premium Pro
|ATSC / ClearQAM
|HDMI (High Frame Rate)
|4K 120 Hz (for HDMI 1/2/3/4)
|Digital Audio (Outputs)
|RF In (Terrestrial / Cable input / Satellite input)
|1 / 1 (Common Use for Terrestrial) / 0
|Ex-Link ( RS-232C )
|HDMI A / Return Ch. Support
|Yes (HDMI 3)
|HDMI Quick Switch
|METAL FLOOR STAND
|Auto Channel Search
|Connect Share™ (HDD)
|ConnectShare™ (USB 2.0)
|English, Spanish, French
|BT HID Built-in
|USB HID Support
|Accessibillity - Voice Guide
|US English, Mexico Spanish, Canada French, Finnish, German, Greek, Hungarian, Italian, Norwegian, Polish, Portugal Portuguese, Romanian, Slovak, Swedish, Czech, Danish, Dutch, Korean
|Accessibility - Learn TV Remote / Learn Menu Screen
|US English, Mexico Spanish, Canada French
|Accessibility - Others
|Enlgarge / High Contrast / Multi-output Audio / SeeColors / Color Inversion / Grayscale / Caption Position / Sign Language Zoom / Slow Button Repeat / Separate Closed Caption / Graphic Zoom / Picture Off
|Sign Language Guide
|Auto Caption Position
|Power & Eco Solution
|AC 110 - 120 V 50 / 60 Hz
|Power Consumption (Max)
|Power Consumption (Stand-by)
|Power Consumption (Typical)
|Auto Power Off
|Auto Power Saving
|Dimensions with stand(WxHxD)
|49.4 x 48.7 x 19.0 inch(es) / 1254.9 x 1237.4 x 482.8 mm
|55.2 x 35.1 x 12.1 inch(es) / 1403 x 894 x 308 mm
|Weight with stand
|Weight without stand
|Remote Controller Model
|Samsung Smart Control
|Dimensions without stand(WxHxD)
|49.4 x 29.4 x 8.70 inch(es) / 1254.9 x 748.3 x 221 mm
|Stand (Basic) (WxD)
|41.3 x 19.0 inch(es) / 1051.0 x 482.8 mm